Our short story
"ZimBho" is motivated by the street lingo "Bho" — a slang word casually used in everyday language, meaning "good" or showing common understanding. Celebrating the different offerings in our tourism together makes us as Zimbabweans have that common agreement that, because of its rich and diverse tourism offerings, Zimbabwe is "Bho" — #ZimBho — and should be explored, i.e. #vakatsha. "Bho" has evolved from just being "Bho" to "Bho zvekuti" meaning very good, and the latest, "Bholato", another slang way of saying very good. ZimBho also resonates with saying I am Zimbabwean — I am Zimbo — I am ZimBho. We connect with our motherland in a special way and we pride in it, #iZimYami! And we will explore, #vakatsha!
Domestic Tourism Campaign
The Ministry of Tourism and Hospitality Industry (MoTHI), through its destination promotion agency the Zimbabwe Tourism Authority (ZTA), launched the Domestic Tourism Campaign to promote local tourism and inculcate a culture of travel amongst locals. Zimbabwe has a wide range of attractions and activities that appeal to both the domestic and international market, and it is vital for locals and the Diaspora to consider Zimbabwe as a destination of choice.
Rich in history and heritage, beautiful landscapes, wildlife and other products, there is huge potential for families, couples, friends and relatives, and churches to partake in and enjoy Zimbabwe's tourism offerings — from daily excursions visiting attractions, participating in tourism activities, eating out and enjoying local cuisine, to relaxation and recreation, visiting friends and relatives across the country, and spending nights at different accommodation facilities in resorts and park estates around every province.
Curated 2 and 3 night breaks from Harare and Bulawayo — Nyanga, Kariba, Great Zimbabwe and beyond.
Kids-stay-free deals, family suites and shared activities for school holidays and long weekends.
Church, corporate and social group bookings with dedicated coordinators.
Book with confidence through ZTA-registered lodges, tour operators and activity providers across the country.
See your country
From hidden waterfalls in the Eastern Highlands to houseboats on Kariba — the postcards are yours to live.
